What You'll Learn

Zero to One program

    1. Moving through the course

    2. Contents

    1. The Lean Startup

    2. Design Thinking

    3. Blue Ocean Strategy

    4. Uses of Data Analysis for startups

    5. Strategy Frameworks

    1. Sales Methodologies

    2. Business Etiquette: Networking & Email Writing

    3. Presentation with Impact: PowerPoint & The Pyramid Principle

    1. Traditional vs Digital Marketing

    2. Search Engine Optimisation

    3. Inorganic Marketing

    4. Analytics for Marketing

    5. Social Media Marketing

    1. Next Steps

    2. Book a coaching call

    1. ALL TEMPLATES

About this course

  • Free
  • 18 lessons
  • 10+ Fill in templates

Discover your potential, start today

Enjoy the journey

Validate your business idea in less than 4 weeks!

  • Fall in love with the problem: Focus on defining a problem that actually exists in the world and something people with pay you to solve

  • Validated learning: Too many entrepreneurs jump to building without talking to ANY potential customers... how do you know they want YOUR solution?

  • True product differentiation: Implement tools and techniques e.g. Blue Ocean Strategy to help you truly differentiate your offering

  • Foundations of selling: If you're a solopreneur and/or building a side hustle, until you hire a sales closer... like it or not.... you are the salesperson

  • ​Marketing your product: can't afford to spend loads on Ads at the moment? Good, nor could I. Use organic techniques, build a funnel and a strong mailing list

  • ​Social media presence: contrary to popular belief, you DO NOT need to be everywhere. Be in some places, but be vocal and be bold.

Isn't Entrepreneurship and side hustling just about... 

GOING FOR IT...? 

That's what I thought too... But what does that even mean in this context?!

I know how you feel. 

Do you ever find yourself thinking, 'one day' I'd like to build something of my own? I have a lot of ideas but just don't have the time to work on them. 

But... Do you not have the time or do you not have the right action plan? 

I keep hearing 'just go for it' but what does that even mean? Where do I start? Do I need to pay a tech firm thousands to develop me an app? Where do I even get started with e-commerce? 

Can I really build another income with little to no tech skills? YES, absolutely.

The fact is...

9 out of 10 businesses fail...

But what if there was a way of increasing your chances of success?

Well in fact there is.

We live in a world where all the information we could ask for can be with us at the touch of a keyboard.

What's the issue then?

The difficulty lies not in finding information, it lies in discovering, digesting and acting upon the RIGHT information to help you build YOUR business


REMEMBER

Most entrepreneurs fail at the first hurdle... defining the problem they're looking to solve

So how does the right entrepreneurial guidance help?

Differentiator #1:

A CLEAR UNDERSTANDING OF STARTUP STRATEGY

❌ Solution focussed

I'm sure you've heard people say 'wouldn't it be great to have an app that did XYZ and had all these features?' Don't focus on the solution you want to offer before you've defined the problem. A doctor wouldn't suggest a cure before determining the problem...

✅ Problem focussed

Make sure that you're able to define WHAT you're solving for and WHO you are solving for. Many entrepreneurs have poured lots of capital into building and marketing a product just to discover nobody actually has the problem they're trying to solve. The Lean Startup and Design Thinking can help us here...


Differentiator #2:

KNOWING THE VALUE OF SALES 

❌ A product will sell itself

Of course a great product is required to generate sales but as a side hustler and solopreneur you HAVE to be able to sell. Better to hone in on those skills and they will actually come in handy throughout your career

✅ Develop core sales skills

If you are the founder of a business and you are yet to hire a sales closer... then YOU are the sales person. Fear not... we can implement technique such as Value Selling and Challenger Sales to develop confidence and the right skill set.


Differentiator #3:

Low-risk Marketing strategies 

❌ Pump cash aimlessly into paid Ads

We're told that we need to be all over social media and Google so we end up pumping cash into Ads thinking they're going to convert... I know that because it's what I did too! Aim to build up your organic reach and supplement it with organic marketing

✅ Begin with Organic marketing

Organic marketing takes longer but you start to understand what works with your audience and what doesn't before you can then scale. Focus initially on a VERY NICHE group (decided in your strategy work above) and tailor your organic approach cheaply and effectively!

The Zero to One program is the ultimate companion for Side Hustler or Entrepreneur looking for a process to make their business idea a reality

10X Your Success

We've made the mistakes, so you don't have to


100+ Pages of value the handbook

✅ Startup Strategy (value £297)

  • The Lean Startup
  • Design Thinking
  • Blue Ocean Strategy
  • Excel for Entrepreneurs
  • Strategy Frameworks

✅ Sales & Business Development (value £297)

  • Value Selling
  • Challenger Sales
  • Networking (in person and linkedIn)
  • Writing effective emails
  • PowerPoint for Entrepreneurs
  • The Pyramid Principle

✅ Digital Marketing (value £297)

  • Traditional vs Digital Marketing
  • Search Engine Optimisation
  • Inorganic Marketing
  • Analytics for Marketing
  • Social Media Marketing

✅ BONUSES - Templates and videos today! (value £197)

  1. Videos at each stage
  2. Personas
  3. Blue Ocean Strategy Canvas
  4. Logging business expenses
  5. Landing pages
  6. Sales scripts
  7. Business idea lists
  8. LinkedIn outreach templates
  9. Exclusive program offers
  10. AND MUCH MORE

Total Value: £1,088

PURCHASE TODAY FOR ONLY £27 (>95% DISCOUNT!)

7 Reasons Entrepreneurs use the Zero to One programme

  • Reason #1

    NO WASTED TIME

    The last thing you want to do when starting out on your own is to sink time, effort and money into a product or service that no-one wants. It's important to know THAT you need to test your idea and also HOW to test your idea before launching.

  • Reason #2

    FOLLOW A STRUCTURE

    The just 'go for it' style of working never fully sat comfortably with me. Yes, we need to make the mistakes and take the plunge. But why should we guess right from the beginning when there is so much material for us to learn from before?

  • Reason #3

    COMPLEMENT YOUR WEAKNESSES

    As a solopreneur or side hustler, it's unlikely you'll have a team who can work on all your problems for you. You need to be everything and everywhere, Sales, Strategy, Customer service, Admin, Marketer, Lead generator... we have our strengths but when we're alone we NEED to address our weaknesses

  • Reason #4

    BECOME A T-SHAPED OPERATOR

    By having a holistic understanding of Entrepreneurship and upskilling yourself in the process YOU CANNOT FAIL. Whether your product or service is a success or not, just think about the person you will become over the next 4-6 weeks. Increasing your value as a person will lead to more opportunities in your business, career and personal life!

  • Reason #5

    10X YOUR CHANCES OF SUCCESS

    Why try to work it out on your own? We only work with startups and entrepreneurs which puts us in the unique position to be able to gather feedback dirctly from them on what worked and WHAT DIDN'T WORK. From ideas and methodologies right through to practical software tools.

  • Reason #6

    BUILD A BUSINESS WITH FEW TECH SKILLS

    We are lucky enough to live in the low code / no code economy with 'drag and drop' software tools from website building through to digital marketing which allows us to start ON OUR OWN WITHOUT NEEDING LOTS OF TECH SKILLS... trust me, I have very few!

  • Reason #7

    A COURSE BUILT BY ENTREPRENEURS

    Getting to SOMETHING FROM NOTHING is one of the most difficult parts of building your side hustle. We've made the mistakes, so you don't have to. This was built from our own feedback as well as our clients feedback. And guess what... ALL our clients are Entrepreneurs!

See what others are saying!

“I started my financial advisory boutique, BizPlace, as an entrepreneur with a dream to learn and build something of my own. I succeeded, but with a lot of difficulty along the way. If I'd had access to this content before I started, it would have significantly sped up my route to success and crucially, saved me a lot of wasted money in the process!”

Federico Palmieri, CEO of BizPlace

“I was preparing to start at a startup in Malaga and was unsure where to start. How could I add value right from the very start? I needn't have looked further than theInterna's content. The incredibly insightful and practical insight of the content means I'll be singing theInterna's praises for a long time to come!”

Zack Hersov, Intern at a startup in Spain

“The Startup Strategy, Sales & Business Development and Digital Marketing course ran by theInterna has been truly amazing. Packed with content, diagrams and links to external platforms, I have learnt so many new things and it has broadened my areas of interest. I now feel much better equipped and have formed more of an idea of my career path when I graduate.”

Hannah Kenyon, Leeds university graduate

“Outstanding training and support provided by theInterna. The training comprised a variety of invaluable resources, presented clearly and concisely, with a good mixture of videos, articles and exercises to put our knowledge into practice. The calls were useful to consolidate what I’d learnt over the week and get clarity on anything I was unsure of.”

Hannah Yates

“theInterna combines extraordinary human and professional competence and are the perfect partner to accompany a Start Up or small company on their path to growth. ”

Carolina Guthmann, CEO of Di Pasquale Guthmann

“This course does a fantastic job of going beyond what will be experienced on the daily and truly delves deep into the theories propping up current day startups. Be it through developing my knowledge of marketing, sales or even simply setting up a strong network of connections, I have come out of this course with far more depth of knowledge surrounding the professional world.”

Rufus Mills

THE 4 STEP

Zero to One path

MORE BONUSES TO TAKE YOUR BUSINESS IDEA FROM ZERO TO ONE

The Zero to One program is the ultimate companion for Side Hustler or Entrepreneur looking for a process to make their business idea a reality

10X Your Success

We've made the mistakes, so you don't have to


100+ Pages of value the handbook

✅ Startup Strategy (value £297)

  • The Lean Startup
  • Design Thinking
  • Blue Ocean Strategy
  • Excel for Entrepreneurs
  • Strategy Frameworks


✅ Sales & Business Development (value £297)

  • Value Selling
  • Challenger Sales
  • Networking (in person and linkedIn)
  • Writing effective emails
  • PowerPoint for Entrepreneurs
  • The Pyramid Principle


✅ Digital Marketing (value £297)

  • Traditional vs Digital Marketing
  • Search Engine Optimisation
  • Inorganic Marketing
  • Analytics for Marketing
  • Social Media Marketing


✅ BONUSES - Templates and videos today! (value £197)

  1. Videos at each stage
  2. Personas
  3. Blue Ocean Strategy Canvas
  4. Logging business expenses
  5. Landing pages
  6. Sales scripts
  7. Business idea lists
  8. LinkedIn outreach templates
  9. Exclusive program offers
  10. AND MUCH MORE

Total Value: £1,088

PURCHASE TODAY FOR ONLY £27 (>95% DISCOUNT!)

"Hi, we're theInterna… we connect interns to startups across Europe... wait, so how can you help me with a side hustle?

I'm Michael, I started theInterna whilst at university and have continued it as a side hustle ever since.

Through theInterna I've had the opportunity to learn from hundreds of entrepreneurs and have built theInterna with little to no tech skills!

My mission is to help Entrepreneurs and side hustle to realise their dream of taking their business ideas from Zero to One.

And now, with this handbook, I have packaged up this knowledge, what worked and what didn't.

Before the students begin working at a startup they run through ALL of this content. After incredible feedback from participants and startups alike they encouraged me to offer this content to a much wider audience, specifically to Entrepreneurs and Side Hustlers...

So that's why FOR THE FIRST TIME, if you want to the knowledge, it's yours... INSTANTLY.

I've made the mistakes, missed the opportunities, wasted the money... so you don't have to!

30-DAY MONEY BACK GUARANTEE

Look. Let's be honest. You don't know me (probably), I don't know you.

Why should you trust me when there is a high chance you've bought courses or guides in the past from others (who you didn't know at that time) and it flopped, right?

I decided therefore to take all the risk from your shoulders and give you a full 30 days to go through the content.

During this time you can decide if it is worth the price. If not just send us an email to [email protected] and we’ll send you a refund right away! 

SAY BYE, BYE TO...

✅ Say bye, bye to doubts about Entrepreneurship. It's normal not knowing where to start and to be fearful when you have little to no tech skills. The Handbook gives you the ultimate foundations.

✅ Say bye, bye to putting off that business idea. There's no need to fear no one wanting your product and you'll waste time and money. Use these proven strategies to validate your business idea without spending lots of time and money.

✅ Say bye, bye to the fear of failure. If there's anything you'll take from the handbook it's that failure is good! Testing and validating ideas is where the most innovation happens. Embrace failure and keep learning!

There has NEVER been a better time to start a Side Hustle!

FAQ

  • Who is the Zero to One Program for?

    - Those wanting a step by step process to validating their business idea - Entrepreneurs and Solopreneurs with little to no tech skills - Side Hustle enthusiasts with little time to 'learn the ropes' - Those interested how startups work - Startup Hiring Managers

  • Who is this program not for?

    - Those wanting to make money with little to no effort - Those not willing to take action and invest in themselves - Dropshipping enthusiasts - there are plenty of courses much better at teaching you how to dropship than this can!

  • How is it different from other courses?

    First of all, it's not a course. It's a handbook and a program with practical outcomes. Certain content will be more relevant and helpful than other sections. It should be leveraged at each stage of your Zero to One journey.

  • Is the content available right away?

    Yes, the content is downloadable instantly. Simply fill out your details and you can get started today.

  • I already have a side hustle. Can I use this program?

    Of course. The material leverages the work of the experts and sends you in the direction of the right people so that you can take the ideas as far as you need.

  • What if I don't like the Handbook and decide this isn't for me?

    No worries. I stand by my work. If you don't like it, just write an email to [email protected] within 30 days and receive a FULL refund right away. No ifs, no buts. Our mission is to make sure you get value out of the handbook, if this doesn't happen then just let us know.

The Zero to One program is the ultimate companion for Side Hustler or Entrepreneur looking for a process to make their business idea a reality

10X Your Success

We've made the mistakes, so you don't have to


100+ Pages of value the handbook

✅ Startup Strategy (value £297)

  • The Lean Startup
  • Design Thinking
  • Blue Ocean Strategy
  • Excel for Entrepreneurs
  • Strategy Frameworks


✅ Sales & Business Development (value £297)

  • Value Selling
  • Challenger Sales
  • Networking (in person and linkedIn)
  • Writing effective emails
  • PowerPoint for Entrepreneurs
  • The Pyramid Principle


✅ Digital Marketing (value £297)

  • Traditional vs Digital Marketing
  • Search Engine Optimisation
  • Inorganic Marketing
  • Analytics for Marketing
  • Social Media Marketing


✅ BONUSES - Templates and videos today! (value £197)

  1. Videos at each stage
  2. Personas
  3. Blue Ocean Strategy Canvas
  4. Logging business expenses
  5. Landing pages
  6. Sales scripts
  7. Business idea lists
  8. LinkedIn outreach templates
  9. Exclusive program offers
  10. AND MUCH MORE

Total Value: £1,088

PURCHASE TODAY FOR ONLY £27 (>95% DISCOUNT!)